European Fractional Ownership market - first study commissioned

Source: www.opp.org.uk

FractionalLife.com, Northcourse, fractional ownership, Europe

Consumer lifestyle brand Fractional Life and fractional consultancy Northcourse have commissioned, what they called, the first detailed research study focusing on fractional property ownership in Europe. The fractional ownership paper entitled Fractional Focus: Europe; will take an insight into the growing trend towards fractional property ownership in Europe as developers and service providers seek to maximise sales and revenue opportunities in the currently challenging whole ownership marketplace.

The fractional property study will encompass: An analysis of the current marketplace including market projections for the future; why fractional offerings can be attractive to developers and consumers in the current economic vortex; the key factors and requirements associated with successful fractional ownership developments; buyer demographics and trends; the online fractional consumer.

“This study will provide both current and new fractional property operators accurate and coherent information about the emerging European fractional property marketplace,” said Claude Attala, global managing director, Northcourse.

Piers Brown, founder of Fractional Life, added: “I’ve seen the growth in operators entering the European fractional property industry over the last 12 months. ‘Fractional focus’ will go a very long way to quantify this, together with a spotlight on the fractional consumer as well as identifying current best practices within the marketplace.”

The research findings will be exclusively revealed at Fractional Summit, Europe’s fractional property trade conference, London, 23 – 24 April 2009.